Yottaa's Impact Dashboard

The Yottaa's Impact dashboard shows how Yottaa is improving your site's performance. If your site does not have enough optimized and unoptimized traffic, some metrics do not appear. By default, the dashboard shows data from the last seven days. To change the time period, click the calendar icon in the top right corner. To refresh the data, click the refresh icon .

Example	Metric	Description
	Faster Page Load Time	The percent difference between your optimized and unoptimized page load time.
	Sessions Optimized	The number of sessions The period of time when a customer is active on your site. A session times out after 30 minutes of inactivity. that Yottaa optimized during the selected period.
	More Target Zone Sessions	Compares the percent of sessions that fell within the target zone in optimized and unoptimized traffic. The target zone is the page load time range at which the majority of conversions take place and at which your site's conversion rate is the highest. This number varies across sites. (Not available for all customers).
	Fewer Third Party Violations	The percent difference between the amount of violations Any activity that impacts, or has the potential to impact, user experience. that occurred for optimized and unoptimized traffic during the selected period
	Shopper Time Saved	Yottaa calculates the larger number by multiplying the performance improvement (difference in average page load time between optimized and unoptimized sessions) by the number of page views during the selected period. The per-session number is calculated by multiplying the performance improvement by the average number of pages viewed per session The period of time when a customer is active on your site. A session times out after 30 minutes of inactivity..

Conversion Zone Analysis

This section is not available for all customers. Click the orange arrow next to the section title to open the Conversion Insights dashboard.

Example

Metric

Description

Optimized Sessions in Conversion Zone

The percent of optimized sessions that fell within the Conversion Zone The average page load time for which your site's conversion rate is the highest. during the selected period.

A session

The period of time when a customer is active on your site. A session times out after 30 minutes of inactivity. is considered optimized when the first page view of the session is optimized.

Unoptimized Sessions in Conversion Zone

The percent of unoptimized sessions that fell within the Conversion Zone during the selected period.

Yottaa's Impact

The percent difference between optimized and unoptimized sessions in the Conversion Zone.

Conversion Zone Comparison

Compares the following metrics in and out of the target zone:

Conversion Rate	The rate at which your shopper's sessions result in a purchase.
Bounce Rate	The rate at which sessions end with only one page view.
Percent of Sessions	The percent of sessions that fall in and out of the Conversion Zone.
Percent of Conversions	The percent of conversions that fall in and out of the Conversion Zone.

Target Zone Analysis Graph

Use the drop-downs to compare metrics in the graph. The scale for the metric in the right drop-down appears on the right side of the graph.

The following options are available:

Totals:

Sessions	Displays a bar graph where each bar represents the total sessions that fell within a range of average page load times.
Conversions	Displays a bar graph where each bar represents the total conversions that fell within a range of average page load times.
Conversion Rate	Displays a line graph showing the conversion rate for each average page load time.
Bounce Rate	Displays a line graph showing the bounce rate for each average page load time.

Optimization Comparison

Session Breakout	Displays a bar graph showing the percent of sessions that were optimized and unoptimized for each range of average page load times.
Conversion Breakout	Displays a bar graph showing the percent of conversions for optimized and unoptimized conversions for each range of average page load times.
Conversion Rate Breakout	Displays a line graph showing the optimized and unoptimized conversion rates for each page load time.
Bounce Rate Breakout	Displays a line graph showing the optimized and unoptimized bounce rates for each page load time.
Yottaa's Impact	Displays a line graph showing the percent difference in page load time for optimized and unoptimized traffic.

Cumulative

Cumulative Sessions	Displays a bar graph showing the cumulative sessions for each range of average page load times. For example, the 6-7 second bar includes all sessions for page load times of 0 to 7 seconds.
Cumulative Conversions	Displays a bar graph showing the cumulative conversions for each range of average page load times. For example, the 6-7 second bar includes the percent of conversions that occurred for sessions with an average page load time of 0 to 7 seconds.
Cumulative Conversion Rate	Shows a line graph of the cumulative conversion rate The rate at which sessions end with shoppers completing a purchase.. So, for example, the point on the bar graph at 6-7 seconds includes the conversion rate for sessions where the average page load time was 0 to 7 seconds.
Cumulative Bounce Rate	Shows a line graph of the cumulative bounce rate The rate at which sessions end after only one page view.. So, for example, the point on the bar graph at 6-7 seconds includes the bounce rate for sessions where the average page load time was 0 to 7 seconds.

Page Load Time Analysis

Use the drop-downs to compare metrics in the graph. The scale for the metric in the right drop-down appears on the right side of the graph.

The following metrics are available:

Totals:

Sessions

Displays a bar graph where each bar represents the total sessions that fell within a range of average page load times.

Optimization Comparison

Session Comparison	Displays a bar graph showing the percent of sessions that were optimized and unoptimized for each range of average page load times.
Bounce Rate Comparison	Displays a line graph showing the optimized and unoptimized bounce rates The rate at which sessions end after only one page view. for each page load time.
Yottaa's Impact	Displays a line graph showing the percent difference in page load time for optimized and unoptimized traffic.

Cumulative

Cumulative Sessions	Displays a bar graph showing the cumulative sessions for each range of average page load times. For example, the 6-7 second bar includes all sessions for page load times up to 7 seconds.
Cumulative Bounce Rate	Shows a line graph of the cumulative bounce rate The rate at which sessions end after only one page view.. So, for example, the point on the bar graph at 6-7 seconds includes the bounce rate for sessions where the average page load time was 0 to 7 seconds.

Impact on Device Types

This section shows how Yottaa is impacting a variety of metrics on each device type. Use the drop-downs at the top of the section to select a performance metric and a statistic. Click the orange arrow next to the section title to open the Web Vitals dashboard.

The following metrics are available:

Page Load Time	The amount of time it takes for the initial HTML document to be loaded with all stylesheets, images, and subframes, and all event handlers for window.onload to be called. At this point, the page is interactive to users. Throughout the Yottaa portal, "onload time the time it takes for the initial HTML document to load with all stylesheets, images, and subframes. At this point, the page is usually interactive to users. "Onload time" is equal to the high-resolution timestamp returned by the PerformanceNavigationTiming.loadEventEnd property. " is used interchangeably with "page load time." Also referred to as "onload time."
Time to Interactive	Measures the time when the page becomes reliably interactive to users by searching for a five-second pause in network activity after the last long task following the first contentful paint. TTI is the moment when that long task ends. If there is no long task after first contentful paint, TTI is the moment that first contentful paint is complete.
First Contentful Paint	When the browser renders the first bit of content from the DOM, which signals to the user that the page is loading. This content can include text, image (including background images), non-white canvas or SVG.
First Input Delay	The time it takes for the page to respond to the first user interaction (for example, a click, tap, or a scroll).
Largest Contentful Paint	The time it takes for the largest piece of visible content on a page to load.

Click one of the data boxes to change the charts and graphs that appear below:

Example	Metric	Description
	Overall Page Load Time	Shows the overall metric for both optimized and unoptimized traffic as well as the amount optimized traffic improved.
	Desktop Page Load Time	Shows the desktop metric for both optimized and unoptimized traffic and well as the amount that optimized traffic improved.
	Mobile Page Load Time	Shows the mobile metric for both optimized and unoptimized traffic and well as the amount that optimized traffic improved.

Device Type Comparison Graph

This graph shows how optimized and unoptimized traffic have changed over time during the selected period. You can select the metric and device type using the drop-downs and data boxes at the top of the section

All Devices by Page Category

This table shows how optimized and unoptimized traffic performed in each page category for the selected metric. Click any column header to sort the table.

Impact on Third Parties

Click the orange arrow next to the section title to open the Performance Inventory.

This table shows how Yottaa is affecting the performance of third parties on your site based on how many page delay violations the third party is causing for optimized and unoptimized traffic. Use the drop-down at the top to filter the table based on the percent of pages on which third parties appear. The third parties that appear on a higher percentage of pages have a greater impact on your site.